The Lost Experience

It was only a matter of time until something came along to fill the emotional void left by “A Treasure’s Trove.” Enter the Lost Experience.

It’s a kind of bizarro alternate reality game that was launched last week, timed to coincide with the release of “Bad Twin”, which is a tie-in book that seems to have all kinds of clues that may or may not explain what the heck is happening on the Lost TV show’s island. Yes, that’s right, I downloaded the audio version of the book and I’m already about half-way through. So far it’s raised far more questions than it’s answered — the only thing I’m certain of at this point is that it was written by Stephen King, but that’s a whole other post. Still, the book is only the tip of the iceberg.

In last week’s episode, there was a 30 second TV advertisement for an organization called the Hanso Foundation, which was designed to totally blend into the regular commercial rotation, but was actually a clue: it gave a phone number, which leads you to a voicemail system, from which you can poke and prod long enough to get a password from someone named Persephone. Which can in turn be used to log into a deeply buried section of the thehansofoundation.org website.

I know, I know, this is all terribly pathetic. But as dorky as it sounds, there are the occassional redeeming moments, like when I puched in http://www.badtwin.com — thinking that the book might have its own website. What did it send me to? A link to the word “bad,” which sent me to a video. A totally hi-larious video of cats doing each other from the rear while their owners are out of town.

It may not be the true secret to Lost, but–well, I for one wouldn’t hold it against JJ Abrams if it was.

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