Seth the GoFares Psycho

In my email this afternoon was a cheerful message from US Air:

FIND SETH THE “GOFARES GUY” IN THE PHILLY AREA WHEN & WHERE

At the times and locations listed below, if you are the first person to find Seth, the “GoFares Guy,” and passionately yell I LOVE US AIRWAYS UNBELIEVABLY LOW GOFARES!, you’ll win 4 roundtrip tickets for travel anywhere US Airways flies in the continental U.S.!

A little gimmicky, yes, but who am I to pass up free airline tickets? Then I kept reading. It’s the second part of the US Air pitch that’s really creepy.

INVITE SETH THE “GOFARES GUY” TO YOUR AUGUST 11TH PARTY OR EVENT

While he’s in the area, Seth would love to experience some of the famed Philly hospitality and give away some more tickets to three lucky individuals.

On Wednesday evening, August 11th , between 6:30 and 10:00pm, Seth will accept the invitation of three party or event hosts, pop in to say a few words, possibly sample some food and give a set of four tickets to each of the selected event sponsors. The event could be a pre-planned birthday or anniversary party, a college alumni or after- work get together, or a party you throw specifically in Seth’s honor.

I can’t fathom why anyone, having looked at Seth, would consider inviting him into their home. Not for 4 round trip tickets– be they domestic, international, or on the Space Shuttle. That hair just isn’t natural!

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